The first thing that strikes you about the Ladbroke is the quality, they're top drawer and not like the standard denim you find on the highstreet. They're made from 14oz denim which has a great weight to it and yet feels breathable when on. The Ladbroke come with all the trad features you'd expect from a high quality jean, the straight leg with a mid rise coupled with a zip fly and a cool indigo finish. They're a solid, modern, smart jean that look fucking great when on. These are a jean that transcend the smart-casual boundary, a jean that can be worn to the boozer during the day and then won't look out of place at a night do on the evening. Smart, simple and functional like all modern-day clothing should be. You can see how much the Tonic brand has thought about every detail here, right down to the name patch on the rear of the belt and the precise stitching which holds the jeans together. For me, the fit on a pair of jeans is 90% of the issue of whether I'll wear them or not and the Ladbroke had me from the first wear. They create a great silhouette down the leg and look great with just about every different profile of shoe imaginable. I've worn these with Clarks Originals, Yogi, Bass Weejuns and even Adidas Stan Smith and they look bang on, every time. Like a good pair of shoes, the Ladbroke wear in with time and look boss, they're a jean that will stay in your wardrobe for a very long time and a pair that you'll constantly return to.
Getting your denim right is an essential ingredient for any new brand and Tonic have hit the ground running with these. The rest of the jeans they've put out look bang on the money too so are definitely worth a closer inspection. I for one, am excited at where the brand will go next, and know that it's in very safe hands with an old pro like Phil at the wheel! Get your Ladbroke Jeans here and check out the rest of the Tonic own brand range here.
